If you’ve been in the online business space for any length of time, you’ve probably heard of The Ultimate Branding Course (UBC)—a course that has helped thousands of entrepreneurs launch, grow, and monetise their digital brands.

Since its release, UBC has been one of the most viral digital products in the online space, largely due to its Master Resell Rights (MRR) model, which allowed buyers to resell it for 100% profit. But now, UBC is making a major shift—it’s transitioning from MRR to an affiliate model with 85% commissions.

At first glance, some might see this as a negative change. Losing that 100% resell profit might feel like a step backward. But as someone who has built a business around ethical digital marketing and long-term sustainability, I see this as an important and strategic move.

Let’s dive into what The Ultimate Branding Course is, what this change really means for you, and why I actually think this shift might be a good thing.

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What is The Ultimate Branding Course (UBC)?

For those who aren’t familiar, UBC is more than just a course—it’s a full roadmap for building an online brand and monetising it through digital products and passive income strategies. A group of trusted digital marketers with over 20 years experience have come together to teach essential skills like content marketing, audience growth, automation, and high-converting sales strategies, making it an ideal course for beginners who want to break into the world of online business.

Originally launched with Master Resell Rights, UBC quickly gained traction as it allowed buyers to not only learn from the course but also resell it for 100% profit. This made it an incredibly lucrative offer for those who took action and promoted it effectively.

But with MRR’s explosive growth came some unintended consequences—and that’s where this shift to an affiliate model comes in.

What Are Master Resell Rights (MRR)?

Master Resell Rights (MRR) is a licensing model that allows you to purchase a digital product and resell it to others while keeping 100% of the profits. But the key difference between MRR and traditional affiliate marketing is that with MRR, you’re not just promoting the product—you’re actually selling it as if it were your own. You don’t have to create the product yourself, and in many cases, you also get marketing materials to help you promote it.

For example, with UBC’s original MRR model, you could buy the course once and then sell it to others for full profit. This is what made UBC such a game-changer—it provided both valuable education and a business-in-a-box opportunity.

Why The Ultimate Branding Course is Moving from MRR to Affiliate Marketing

Let’s address the elephant in the room—why would UBC move away from a model that helped it go viral in the first place?

The answer lies in long-term integrity, sustainability, and the overall reputation of the course.

1. MRR Became Controversial (Through No Fault of UBC)

Master Resell Rights, when done correctly, can be an incredible business model. It allows buyers to not only gain knowledge but to resell valuable education without having to create their own products. However, as UBC gained traction, so did misleading marketing tactics by some sellers who made false claims about instant success, overnight riches, and “no work” profits.

If you’ve read any of my blog posts before, you know that nothing in online business is truly passive without effort upfront. And while UBC itself never promised unrealistic results, some resellers took a more aggressive, hype-driven sales approach, making the space feel a little sleazy and salesy.

By shifting to an affiliate model, UBC is distancing itself from some of the misleading messaging that started surfacing in the MRR world. This move ensures that the course remains a trusted, high-quality resource, rather than just another “make money fast” product.

2. Affiliate Marketing is More Sustainable Long-Term

Affiliate marketing has been around for decades, and for good reason—it’s a proven, legitimate, and widely accepted business model. Unlike MRR, which can sometimes be misunderstood or misused, affiliate marketing is more structured and regulated, reducing the risk of false claims and unrealistic guarantees.

By offering 85% commissions, UBC is still providing an incredibly generous earning opportunity. Most high-ticket affiliate programs offer 30-50% commissions at best, so an 85% payout is still extremely high by industry standards. Plus, with no selling fees, affiliates still get to keep all of their earnings.

3. The Focus Shifts Back to Education and Value

One of the best things about UBC is the actual education it provides. It teaches valuable branding and marketing strategies that can be applied to any online business—not just reselling UBC. But with MRR, many people were only focused on selling the course, rather than implementing what they learned.

With this new model, the focus shifts back to what really matters: learning the skills, implementing them, and then earning from them. Instead of just reselling UBC, affiliates will now be encouraged to use the course’s training to build their own personal brands and online income streams beyond just one product.

Why The Ultimate Branding Course is Still a Huge Opportunity

I know change can feel scary, especially if you’ve already been successfully selling UBC under the MRR model. But let’s put things into perspective—this is still one of the most lucrative opportunities out there.

Here’s why:

✔ 85% commissions is still way higher than industry standards. Most affiliate programs pay under 50%, meaning you’re still keeping the majority of your earnings.

✔ No selling fees. With many platforms, you lose a portion of your sales to processing fees, but UBC’s affiliate model removes that extra cost.

✔ A more trustworthy business model. Affiliate marketing is widely recognised, respected, and easier to market ethically.

✔ The training is still valuable. Whether you resell it or not, UBC is packed with actionable strategies that can help you build multiple streams of income.

At the end of the day, The Ultimate Branding Course isn’t just about making a quick sale—it’s about setting yourself up for long-term success.

Final Thoughts: What This Means for You

I completely understand why some people might be hesitant about this shift. Losing 100% resell rights sounds like a big change, but when you look at the bigger picture, it’s actually a positive move for UBC’s credibility and for the industry as a whole.

This change means:

✅ A more sustainable and ethical way to earn. No more shady marketing tactics—just real, valuable education.

✅ Less saturation, more long-term potential. With MRR, the market quickly became crowded. Affiliate marketing naturally creates a more stable, long-term ecosystem.

✅ You still earn BIG commissions. 85% is almost unheard of in affiliate marketing, making this an opportunity that still makes sense financially.

Ready to start learning AND earning? Enrol in The Ultimate Branding Course today and take the first step toward building your digital income stream!

What Do You Think?

I’d love to hear your thoughts on this change. Do you think The Ultimate Branding Course’s decision to move away from MRR was the right decision? Drop a comment below and let’s chat!

Next Step:

If you’re looking to start building your first passive income stream, my FREE 7 Day Digital Income Kickstart Course will walk you through the steps to get started the right way—no fluff, no gimmicks, just real, actionable strategies.

Sign up for free and take the first step toward digital income today!

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